FACES - MAKEUP CAMPAIGN

I created the concept, creative direction and copy for FACES' September makeup event.

The aim was to create a makeup campaign to recruit younger, Gen Z customers. It was important for the content to be relatable for our target audience so 3 regionally relevant micro influencers were selected to star in the campaign. The video was shot in an organic UGC style to mimic TikTok content and bring the social-feel into our stores. Each of the girls posted their "beauty story" on their own channels to create a successful, social-led campaign.